Avoiding Common B2B Marketing Pitfalls

No company markets in a vacuum. While enduring and emerging best practices can help a business marketer move their programs in the right direction, there are countless ways that things can go wrong – both inside and outside the company. New industry regulations impact your products and services. Competitors beat you to the punch using the latest marketing technology. Sales wants you to push the launch of the company’s new product to NOW. Or even worse, the CEO doesn’t like your campaign, or the website you are scheduled to launch in just a few weeks!

Join us for a panel discussion about common B2B marketing pitfalls with talented business marketers from Honeywell, OneNeck IT Services and CoreLink Data Centers. Learn from experts about the best way to circumvent or overcome hurdles and what marketing imperatives must be followed in order to achieve a positive end result for your business.

Featured Speakers:

Scott Brueggeman, VP Marketing/Corporate Communications, CoreLink Data Centers

Scott Brueggeman is the VP of Marketing, Product Development and Corporate Communications at CoreLink Data Centers. He has responsibility for all of CoreLink’s marketing, including branding, demand creation, public relations, as well as new product development. His 20 years of marketing and sales experience includes Fortune 50 firms, as well as smaller high-growth companies. Prior to CoreLink, he was Chief Marketing Officer at PEAK6 Investments a CBOT options brokerage where he led the company to receive its first 4 star rating from Barrons. Prior to that he was SVP Marketing and Product for venture capital backed Socrates which was purchased by the category leader, VP Marketing for CareerBuilder where he launched the company’s first national award-winning TV campaign, and he also held leadership positions at AT&T and PepsiCo. He holds an MBA from Kellogg and a BA from the US Merchant Marine Academy.

Amy Jordan, Manager, Online Marketing, Honeywell Process Solutions

Amy Jordan is currently an eBusiness Manager at Honeywell, leading a global web marketing team that focuses on SEO and demand generation, social media marketing, search engine marketing and online advertising in the industrial manufacturing space. She has over 15 years of marketing communications experience, having spent nearly 10 years at American Express with roles in corporate communications and employee engagement.

Teresa Snyder, Director of Marketing, OneNeck IT Services

Teresa Snyder is the Director of Marketing for OneNeck IT Services, a leading hosted application management and managed services provider. Teresa has been with OneNeck since 2002 and is responsible for the company’s marketing strategy, brand management, marketing communications and collateral development. Prior to joining OneNeck, Teresa previously held the position of Marketing Communications Manager at two other high tech firms in the Phoenix area. Her career began at an Arizona-based marketing communications agency. Teresa holds both a Bachelor’s Degree in Public Relations with a Marketing Emphasis from Northern Arizona University and an MBA in Organizational Management from the University of Phoenix.

BMA Members: $20
Non-Members: $40
Be sure to register today!

Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.

Event Details

3:00 pm-5:00 pm
October 18th, 2011
ASU SkySong - Room 301
1475 N. Scottsdale Road
Scottsdale, Arizona 85257
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